In 2001, Tetley released the following statement:
“As part of an overall review of the marketing of the Tetley Tea brand in the UK, we are re-examining our Advertising Agency arrangements. We cannot speculate on what changes this may lead to, and cannot say at this stage how it might affect the use of the Tea Folk in the future.”
Simply, The Tetley Tea folk we’re cut from the adverts in order to attract a younger generation of tea drinkers.
However after a 9 year retirement, Tetley realized that people felt extremely nostalgic towards the Tea Folk and that the lack of the tiny characters in their advertising campaigns weren’t helping the boost of sales that they were looking for.
So after much consideration and public support the Tetley Tea folk returned to our screens and the advertising campaigns in September 2010 with the following 2 part advert which shows the team awaking from hibernation afer a young worker in a Tetley Factory spills a tray of tea and brings the little folk back to life – and they’ve alot to catch up on!!
I felt extremely nostaligic when hearing that the Tetley Tea Folk were back – I remember as a small child whenever I would visit my Gran for the afternoon her and I would sit in the living room and she’d make me a tiny (luke warm) cup of tea so I could feel like a grown up with her and she’d collect the Tea Folk figures and keyrings and little stuff because she knew how much I loved our afternoon tea times.
This is a prime example of “if it aint broke – don’t fix it”. While in advertising it is key to keep things fresh and current – sometimes it’s always good to keep the nostalgic factor and stick to what people like.