Twinings Teabags

THE PRODUCT

A variety of flavoured and regular tea bags.

THE RATIONAL AND IRRATIONAL DECISIONS

Rational:

• It is a food/drink product which is commonly consumed by a wide range of age groups.
• It has nutritional values, has been proven to replace fluids and contain anti oxidants promoting health.

Irrational:

• It comes in a variety of styles and flavours.
• It looks posh.

THE ADVERT

This advert features a cartoon/illustrated red headed woman rowing herself through a storm in a small rowing boat. As she is battling the rough sea the song “Wherever You Will Go” by Charlene Soraia is playing. She loses a paddle and while continuing to battle the waves her boat is lifted by birds of water and then steered by fish in the sea before floating to the shore. She is then met on the beach with herself and the camera pans round making them become one. I can’t make my mind up whether or not I like this advert however I do find it very compelling – it uses the tag like ” gets you back to you”. Every time I see this advert I think “life insurance” or banking or anything but tea. It gives the idea that Twinings Tea is something to be consumed to make you feel more yourself, that even after a really hard time in your life or your day that a nice cup of tea will make you feel like your usual self again. In that sense I find it understandable why Twinings came to this decision on the advert but the song gets more discussion than the advert itself in most cases.  ”Wherever you will go” (Originally by The Calling) is a classic almost rocky pop ballad and Charlene Soraia’s haunting rendition leaves an imprint on the viewer. A previously unknown artist is now being played on every radio station and even being covered on X Factor.

Over all I’m undecided on whether or not Twinings have created a successful advert to get people buying their product but it’s definitely sparked interest in the advert and is making people talk about it.